Digital Marketing Manager – Time Out Markets

Location: New York (Preferred)

Department: Marketing

Reporting to: Director of Marketing, North America

Role Overview 

This is an exciting new role within the Time Out Market team to maximize the effectiveness of our digital marketing efforts across all of our channels. This role will oversee the strategy and execution of marketing efforts for our proprietary Time Out Markets app,, SEO efforts, PPC campaigns, Digital Display, Email Marketing, Paid Social, and Geo-Targeted digital marketing efforts. This role will work with our Market GMs and Marketing Managers to set the strategy and budget to maximize the effectiveness, tracking and flow through of digital efforts to drive footfall and revenue in each of our markets.

This role is highly autonomous and requires a digital native with an eye for detail and an interest in developing a dynamic marketing strategy through a constant cycle of test, learn and refine.

Key Responsibilities

  • Work with the corporate and property marketing teams to define and implement a high-impact digital marketing strategy within an agreed upon monthly budget.

  • Fully accountable for managing and optimizing digital campaigns to hit ambitious growth targets within ROI expectations.

  • Create a clear testing and optimization plan to deliver on KPIs.

  • Identify key audiences and user trends and make appropriate recommendations / changes to campaigns.

  • Provide recommendations for generating greater footfall and revenue flow for Time Out Markets.

  • Work with partners and explore new digital channels to find new ways to reach and engage with our audience..

  • Produce regular reports on campaigns and detailing the ongoing impact of your work on Time Out Market performance.

  • Support multi-channel marketing campaigns to acquire new customers and build brand loyalty with current customers.

Skills and Experience

  • Individual with a deep knowledge of the above-listed digital marketing platforms and the capability to identify and evaluate opportunities.

  • Ability to navigate and influence outside of formal reporting lines and produce tangible results.

  • Proven working success in delivering high quality digital marketing campaigns resulting in high levels of customer engagement with a focus on SEM, social media and/or display advertising campaigns.

  • In depth knowledge of Adobe Analytics, Google Ad Manager, Facebook Business Manager and/or other similar platforms.

  • Experience in managing and day to day tracking of campaigns of varying budgets.

  • Comfortable with large data sets and with a good attention to detail in order to identify client trends and opportunities.

  • Previous experience in hospitality is a plus.

Interested in applying but don't tick all the boxes on the list? Please apply, we'd still love to hear from you. 

What we look for in a candidate

Time Out is a company filled with individuals as diverse as the cities we live in and cover.  At the same time there are common characteristics and values we all share. To join our team, you’ll want to… 

  • Be commercially astute
  • Either have experience at or want to dive headfirst into a fast-paced digital-first company
  • Think globally
  • Have excellent communication and relationship building skills
  • Have a high sense of ownership, urgency and drive
  • Be a team player

About Our Culture

At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.

As our cities have reopened, we have embraced a hybrid way of working that gives us the opportunity to work remotely, as well as from the office; offering the flexibility that brings many benefits to our lives, as well as still providing a space where we can connect and collaborate as part of our Time Out community.

About Time Out Group plc

Time Out Group is a global media and hospitality business that inspires and enables people to explore and enjoy the best of the city.

It all began in London in 1968 when Time Out helped people discover the exciting new urban cultures that had started up all over the capital. Since then, this iconic brand has consistently maintained its status as the go-to source of inspiration for both locals and visitors alike.

The Group comprises two highly synergistic business divisions: Time Out Media and Time Out Market.
Time Out Media’s digital and physical media proposition comprises websites, mobile, social media, print and live events. Across these platforms, Time Out distributes its high-quality content – written and curated by local expert journalists – around the best food, drinks, culture, art, music, theatre, travel and entertainment in 328 cities and 58 countries. The Company is monetising this global reach and its strong traffic from a desirable audience via digital and print advertising as well as e-commerce. Since its launch 50 years ago, Time Out has become a global brand that advertisers and consumers love and trust.

Time Out Market is a food and cultural market leveraging the Time Out brand to bring the best of the city under one roof: its best chefs, drinks and cultural experiences – based on the editorial curation Time Out has always been known for. The world’s first food and cultural market experience based wholly on editorial curation, Time Out Market captures decades of local knowledge, independent reviews and expert opinions. Everything that is being offered in Time Out Market must have been reviewed with four or five stars, and not one star less, by independent Time Out journalists.

The first Time Out Market opened in Lisbon in 2014 and is now Portugal’s most popular attraction with 4.1 million visitors in 2019. Following this success, five new Time Out Markets opened in North America in 2019 in Miami, New York, Boston, Montréal and Chicago, and we recently celebrated the opening of Time Out Market Dubai in April 2021. A further pipeline of other global locations includes Porto, Prague, Abu Dhabi and London.

Time Out Group has been named International Brand of the Year 2021 by Campaign – awarding bravery, editorial innovation and forward thinking. While Time Out Market won the Most Innovative Food & Beverage Concept Award at the Global RLI (Retail & Leisure International) Awards 2021.

Across both business divisions, the Group’s mission is to help people around the world go out better.

Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Tokyo and Sydney and beyond. It’s our integrity, passion, curiosity, creativity and openness that make us successful and a unique team.