Head of Digital Content

Division: Time Out Digital
Location: Kings Cross, London
Reporting to: Global Editor in Chief
Internal: Content

Start date: 1st October

 

Role Overview
Time Out is seeking a Head of Digital Content to take its successful global brand to the next level. This role has a very strong focus on social media and video and on food and drink, and will be KPI-ed to raise Time Out’s profile in these areas, via outstanding, innovative, beautifully designed digital content and precise, effective distribution. 

The Head of Digital Content runs the overall editorial strategy and implementation for Time Out’s digital content globally. They are directly responsible for social and video strategy, reporting and implementation. They manage the central dedicated social and video team, and define and enforce global targets, content operations and best practise. They are responsible for the quality, optimisation, efficiency and effective distribution of content across all Time Out’s verticals and locations. They will leverage Time Out’s international network and existing and emerging distribution channels to create and scale habit-forming editorial franchises, and flagship content executions. They foster and exhibit excellence in storytelling across social platforms including Instagram, Facebook, Pinterest and Twitter. They oversee content distribution with off-platform partners like Trip Advisor, Flipboard, SmartNews and Apple News. 

Working closely with the audience development and marketing team, the Head of Digital Content is expected to identify and implement creative strategies for high value growth of off-platform audience - and for referral traffic from off-platform sources. The Head of Digital Content is a thought-leader, turning data into insights to produce high calibre creative commercial and editorial campaigns. They report on and advocate for digital excellence, working with editors in the USA, Europe and APAC.


Key Responsibilities

  • Creates a culture of digital excellence and innovation
  • Develops and scales habit-forming franchises which engage audiences on multiple platforms
  • Commissions, edits and develops best-in-class digital content 
  • Defines and implements social and video strategy
  • Manages social and video globally
  • Owns social analytics including insights into what’s trending, regular reporting and deep dives resulting in actionable insights
  • Is the go-to editorial lead for monetisation of social platforms, owning best practise and training for Instagram, Facebook etc
  • Strategically grows audience, value and engagement (working closely with the Head of Audience/Marketing) across multiple channels (social channels; video) and sites
  • Develops, localises and implements the global digital content strategy
  • Mobilises editors in all staffed cities to implement and localise the digital content strategy
  • Aligns publishing calendars and franchises across the global network
  • Owns digital best practise
  • Ensures digital content is on-brand, efficiently produced and excellent 
  • Ensures all staff are skilled and abreast of the latest legal, editorial and platform-specific requirements.
  • Working at a high level with key business stakeholders (commercial, tech, marketing, audience development, CRM) sets and evaluates performance against KPIs
  • Stakeholder for digital products: defines systems, workflows and processes for new tools and products; makes expert recommendations on new tools and products to enable digital excellence and efficiency

 

Skills and Experience
This is a key role and would suit an ambitious and authoritative digital editor with high-level analytics skills and at least seven years’ experience in leading digital, video and social editorial teams. A collaborative, proactive mindset and a willingness to foster a positive culture amongst a variety of stakeholders is essential.

  • Excellent leader and manager.
  • Ability to influence and to direct innovation and change.
  • A strong track record in creatively developing visual-led and video content is essential.
  • Language skills required: must be capable of writing in English with journalistic excellence. Fluency in a second language (Spanish, Portuguese or French) is desirable but not mandatory. 
  • Expertise publishing across all social channels is mandatory, as is a growth mindset and a willingness to learn new things, fast.
  • Proficiency in several analytics dashboards, such as Google Analytics and Omniture, is highly desirable; proficiency with CrowdTangle and other social reporting tools is mandatory. 
  • Proficiency with paid social, particularly Facebook Ad Manager, is desirable. 
  • Experience working with video teams is essential. 
  • Educated to degree level.

Interested in applying but don't tick all the boxes on the list? Please apply, we'd still love to hear from you. 
 

What we look for in a candidate
Time Out is a company filled with individuals as diverse as the cities we live in and cover.  At the same time there are common characteristics and values we all share. To join our team, you’ll want to… 

  • Be commercially astute
  • Either have experience at or want to dive headfirst into a fast-paced digital-first company
  • Think globally
  • Have excellent communication and relationship building skills
  • Have a high sense of ownership, urgency and drive
  • Be a team player

 

Culture Fit
At Time Out Group we believe in diversity and equal opportunity for all people.  We do not discriminate against external or internal candidates on the basis of age; disability; gender reassignment; race; religion or belief; sex; sexual orientation; marriage and civil partnership; and pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world and the pursuit of happiness, after all, we are in the happiness business.

About Time Out Group plc


Time Out Group is a global media and entertainment business that inspires and enables people to explore and enjoy the best of the city.


It all started in 1968 in London when Time Out helped people discover the exciting new urban cultures that had started up all over the capital. Since then, this iconic brand has consistently maintained its status as the go-to source of inspiration for both locals and visitors alike.


Time Out Group comprises two highly synergistic business divisions: Time Out Media and Time Out Market. Across both business divisions, the Group’s mission is to help people around the world go out better.



Time Out Media’s digital and physical presence comprises websites, mobile, social media, magazines and Live Events. Across these platforms, Time Out distributes its high-quality content – written and curated by professional journalists – around the best food, drinks, culture, art, music, theatre, travel and entertainment in 315 cities and 58 countries. Time Out is monetising this global reach and its strong traffic from a desirable audience via digital and print advertising as well as e-commerce. Since its launch over 50 years ago, Time Out has become a global brand that advertisers and consumers love and trust.


Time Out Market is a food and cultural market leveraging the Time Out brand to bring the best of the city under one roof: its best chefs, drinks and cultural experiences, based on the editorial curation Time Out has always been known for.  The first Time Out Market opened in 2014 in a historic market hall in Lisbon and quickly turned into a huge success; with 3.9 million visitors in 2018 it is now Portugal’s most popular attraction. This unique format, which is all about making high-quality fine food affordable and accessible for all, is now coming to other great cities around the world. New Time Out Markets are open in Miami, New York and Boston, and more are set to open in Chicago and Montreal in 2019; in Dubai in 2020, London-Waterloo in 2021 and Prague in 2022 – all featuring the cities’ best and most celebrated chefs, restaurateurs, drinks and cultural experiences.


In June 2016, Time Out Group was listed on London's AIM stock exchange, raising investment to position the company for the next stage of its growth and development. It’s an exciting time as we’re transforming this iconic brand into a global media and entertainment brand and continue to shape the future of the city experience for both locals and visitors.


Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Tokyo and Sydney and beyond. It’s our integrity, passion, curiosity, creativity and openness that make us successful and a unique team.

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