Social Media and Photo Editor


Social Media and Photo Editor, North America
Location:  New York
Reporting to: Global Deputy Editor-in-Chief (USA)

 Role Overview

Time Out is looking for a brilliant, knowledgeable and creative Social Media and Photo Editor to join our editorial team!

The Social Media and Photo Editor will be ultimately responsible for the day-to-day management of all social media platforms for all Time Out Media social accounts in North America (currently, Facebook, Instagram and Twitter, with TikTok in its launch phase).

Working closely with local city editors as well as Time Out global editorial and social leadership, the Social Media and Photo Editor will be responsible for the planning and execution of Time Out Media’s social presence in North America, including forward-planning, gathering assets, writing copy, and posting content daily across all cities.

This is a role which is both strongly collaborative and also demands a lot of independent thinking and initiative. You will be our social media expert on the team, responsible for developing and educating our editors on all things social so that, in collaboration with you, they are constantly growing our social media presence; experimenting and succeeding with innovation; and adapting to new tools and trends.

The Social Media and Photo Editor will also oversee the deployment of all paid social campaigns across Time Out’s accounts.

A key, but less time-consuming part of the job is managing all Time Out’s photography resources and setting high standards for the on-brand use of imagery across all Time Out channels.

Finally, the Social Media and Photo Editor will be tasked with all social reporting across Time Out in North America – feeding back on account growth and interaction rate, as well as successful and unsuccessful content.

 

Key Responsibilities

  • Manage social media output across all channels, delivering a regular flow of posts every day.
  • Devise tactics and creative approaches to grow our numbers of followers and encourage our current followers to engage with the Time Out site as well as with our social media outlets.
  • Analyze traffic and engagement across social media; identify trends and opportunities.
  • Work with content team to devise and carry out a social-media strategy for Time Out’s editorial teams in North America. This will include posting content to social media yourself, optimising content and training editors how to post.
  • Keep an eye out for trending topics and breaking news and alert relevant editors.
  • Identify and prioritize opportunities on emerging social-media platforms.
  • Keep us up to date, making sure we exploit new tools or functionality on our current channels.
  • As needed, develop offers/branded content; support the commercial success of Time Out’s offers business.
  • Work to integrate content from social media into online features.
  • Contribute ideas for commercial integrations and sponsorships; work with commercial team on branded content projects.
  • Manage access to photo library and photo agency resources (eg Shutterstock)
  • Work with editors and editorial leadership to ensure that photography usage is of a high standard and in line with brand ambitions
  • As needed, work with editors to commission original photography for use on our site and social channels
  • Respond regularly to our users’ feedback and queries.
  • Ensure all output is consistent with Time Out’s editorial style and brand voice.
  • Track and report weekly on social media performance against individual and team goals.
  • Embrace Time Out’s digital-first, mobile-first philosophy. A strong background in digital production is absolutely essential.
  • Act as an effective brand ambassador for Time Out Group and an evangelist for our brand in the market.
  • Meet individual weekly volume and impact targets as agreed with your manager

    Personal attributes and essential skills
  • Excellent grasp and understanding of social media analytics and the social media landscape
  • A demonstrable passion for and excellent knowledge of social media.
  • Highest standard of accuracy and attention to detail.
  • Excellent organisational skills and ability to prioritise accordingly.
  • Clear ability to collaborate across business functions and with external parties.
  • Experience writing tight briefs for external contributors.
  • Experience of sourcing photography, both professional and UGC, and a passion for sourcing and creating imagery to high editorial standards
  • The ability to write copy in line with highest editorial standards.
  • The ability to work quickly to tight deadlines under pressure.
  • A strong industry reputation.
  • A demonstrable talent for creating visual content for social media platforms
  • Flexibility and a professional approach at all times.
  • The ability to self-supervise in order to meet deadlines.
  • Ability to work in and contribute to a fun and dynamic team-based environment.
  • Fluent USA English.

    Education:
    Must be educated to degree level or equivalent industry qualification.

    What we look for in a candidate

    Time Out is a company filled with individuals as diverse as the cities we live in and cover.  At the same time there are common characteristics we all share. To join our team you’ll want to…

 

  • Either have experience at or want to dive headfirst into a fast-paced digital-first company
  • Think globally, act locally
  • Have excellent communication and relationship building skills
  • Have a high sense of ownership, urgency and drive
  • Be a team player



    About Our Culture


    At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender, gender reassignment; race; religion or belief; sexual orientation; marriage and civil partnership; pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world, social justice, and the pursuit of happiness, after all, we are in the happiness business.

    About Time Out Group plc


Time Out Group is a global media and leisure business that inspires and enables people to explore and enjoy the best of the city.

It all began in London in 1968 when Time Out helped people discover the exciting new urban cultures that had started up all over the capital. Since then, this iconic brand has consistently maintained its status as the go-to source of inspiration for both locals and visitors alike.

Time Out Group has been named one of the Most Innovative Companies for 2020 by Fast Company - this prestigious annual list honours the businesses making the most profound impact on both industry and culture, showcasing a variety of ways to thrive in today’s fast-changing world. The Group comprises two highly synergistic business divisions: Time Out Media and Time Out Market. 

Time Out Media’s digital and physical media proposition comprises websites, mobile, social media, print and live events. Across these platforms, Time Out distributes its high-quality content – written and curated by local expert journalists – around the best food, drinks, culture, art, music, theatre, travel and entertainment in 328 cities and 58 countries. The Company is monetising this global reach and its strong traffic from a desirable audience via digital and print advertising as well as e-commerce. Since its launch 50 years ago, Time Out has become a global brand that advertisers and consumers love and trust.

Time Out Market is a food and cultural market leveraging the Time Out brand to bring the best of the city under one roof: its best chefs, drinks and cultural experiences – based on the editorial curation Time Out has always been known for. The world’s first food and cultural market experience based wholly on editorial curation, Time Out Market captures decades of local knowledge, independent reviews and expert opinions. Everything that is being offered in Time Out Market must have been reviewed with four or five stars, and not one star less, by independent Time Out journalists.

The first Time Out Market opened in Lisbon in 2014 and is now Portugal’s most popular attraction with 4.1 million visitors in 2019. Following this success, five new Time Out Markets opened in North America in 2019 in Miami, New York, Boston, Montréal and Chicago. A further pipeline of other global locations includes Porto, Prague, Abu Dhabi and London. 

Across both business divisions, the Group’s mission is to help people around the world go out better. 



Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Tokyo and Sydney and beyond. It’s our integrity, passion, curiosity, creativity and openness that make us successful and a unique team.