Digital Ad Operations Specialist

Division: Time Out Media
Location: Lisbon
Reporting to: Commercial Director
Internal: Media Sales

 

Role Overview
This is a key strategic sales role managing Time Out Portugal’s Ad Operations function and Programmatic revenue development.

Key member of the business and sales team; responsible for trafficking and optimising campaigns across all digital display for the Time Out Spain websites. The Ad Ops Specialist will serve as a critical role in the management and optimisation of Direct Display and Programmatic campaigns.

To provide the Advertising Sales teams within Time Out Portugal with efficient, fast and effective support by executing and managing all web and mobile campaigns in order to help maximise revenues. In terms of programmatic, the role includes the responsibility for optimising all Exchange and 3rd party inventory and maximize ad revenue with best-in-class campaign performance.

 

Key Responsibilities

  • Time Out Portugal Programmatic evangelist, driving development, price negotiation and implementation of Private Marketplace and Programmatic Guarantee business.
  • Collaborate with the Programmatic leadership in other markets to gain deeper understanding of how to best drive the business forward including sales strategy development, floor pricing and other tools to build the business.
  • Identify Portugal-based DSPs, trading desks, buying platforms and open auction environments to create new revenue opportunities and manage the relationships.
  • Trafficking, scheduling, management and optimisation of web, mobile, video campaigns from both sales teams and ensuring they are delivered in accordance with clients’ needs and requests. 
  • Send in a timely way evidence of campaign launch (screenshots) and delivery reports to Sales team. 
  • Responsible for ensuring standard, richmedia and responsive creatives comply with technical requirements and editorial policies across all devices, screens and platforms. 
  • Responsible for troubleshooting and provide immediate solutions to issues and problems with creatives, tags, clicks, trackings and impressions discrepancies. 
  • Analyse the designated campaigns on the Sites ensuring optimum delivery and allocation of impressions between campaigns.
  • Review and use the appropriate tools and data available for campaign optimisation
  • Provide 'technical expertise,' needing to communicate with the client to explain campaign progress and address any blocking issues
  • Offer consultative ideas to the Sales team to improving campaign performance and maintaining client relationships
  • Provide information regarding availability of inventory and alternatives to the use of that inventory
  • Set up all PMPs
  • Manage the use of all 3rd party tech to maximise revenues for 3rd parties and exchanges 
  • Monitor all active deals to ensure they are fully optimized and scaling as intended
  • Field and resolve any technical set up questions and troubleshoot issues with existing deals.
  • Provide detailed monthly PMP revenue forecasts
  • Maintain an in-depth knowledge of the programmatic eco-system, keeping up to date with new ad tech functionality and understanding the potential opportunities presented by specific tech developments.
  • Work closely with our data team to gain expert knowledge on our data offering.
  • Work closely with sales team to educate team on campaign performance and provide detailed knowledge of available problems and solutions and to inform about inventory availability for each campaign.
  • Ensuring that all weekly, monthly & ad hoc reports are produced in a timely and accurate manner.
  • Manage price floors and rules within all platforms ie Adex
  • Reconcile all campaigns at the end of each month to ensure all revenue, delivery and client details are correct so that Finance can process the monthly invoice run. 
  • If required supporting the team on out of office hours

 

Skills and Experience

  • Substantial experience and a thorough specialist knowledge and understanding of online advertising sales, including programmatic. 
  • Fully understanding of the Programmatic and 3rd Party landscape to autonomously Implement and optimise commercial partnerships to maximise revenue and drive
  • Good understanding of responsive design applied to website, ad slots and ad formats. 
  • Must have experience with DFP, familiarity with rich media tags, basic understanding of Javascripts, CSS, HTML5 and responsive design. 
  • Proficient with internet technologies and 3rd parties (Doubleclick, Sizmek, AdForm, Rockabox, Teads etc.) 
  • Understanding of DMP technology
  • Intermediate Excel 
  • Understanding of media planning 
  • Appreciation of the modern digital consumer landscape 
  • Data analysis, manipulation and interpretation 
  • Excellent numerical ability and attention to detail, accuracy and reliability
  • Problem solving approach and on own initiative
  • Must be efficient and organised with time and able to work on a list of priorities and importance. 

Interested in applying but don't tick all the boxes on the list? Please apply, we'd still love to hear from you. 
 

What we look for in a candidate
Time Out is a company filled with individuals as diverse as the cities we live in and cover.  At the same time there are common characteristics and values we all share. To join our team, you’ll want to… 

  • Be commercially astute
  • Either have experience at or want to dive headfirst into a fast-paced digital-first company
  • Think globally
  • Have excellent communication and relationship building skills
  • Have a high sense of ownership, urgency and drive
  • Be a team player

 

Culture Fit

At Time Out Group we believe in diversity and equal opportunity for all people.  We do not discriminate against external or internal candidates on the basis of age; disability; gender reassignment; race; religion or belief; sex; sexual orientation; marriage and civil partnership; and pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world and the pursuit of happiness, after all, we are in the happiness business.

About Time Out Group plc



Time Out Group is a global media and entertainment business that inspires and enables people to explore and enjoy the best of the city.


It all started in 1968 in London when Time Out helped people discover the exciting new urban cultures that had started up all over the capital. Since then, this iconic brand has consistently maintained its status as the go-to source of inspiration for both locals and visitors alike.


Time Out Group comprises two highly synergistic business divisions: Time Out Media and Time Out Market. Across both business divisions, the Group’s mission is to help people around the world go out better.



Time Out Media’s digital and physical presence comprises websites, mobile, social media, magazines and Live Events. Across these platforms, Time Out distributes its high-quality content – written and curated by professional journalists – around the best food, drinks, culture, art, music, theatre, travel and entertainment in 315 cities and 58 countries. Time Out is monetising this global reach and its strong traffic from a desirable audience via digital and print advertising as well as e-commerce. Since its launch over 50 years ago, Time Out has become a global brand that advertisers and consumers love and trust.


Time Out Market is a food and cultural market leveraging the Time Out brand to bring the best of the city under one roof: its best chefs, drinks and cultural experiences, based on the editorial curation Time Out has always been known for.  The first Time Out Market opened in 2014 in a historic market hall in Lisbon and quickly turned into a huge success; with 3.9 million visitors in 2018 it is now Portugal’s most popular attraction. This unique format, which is all about making high-quality fine food affordable and accessible for all, is now coming to other great cities around the world. New Time Out Markets are set to open in Miami, New York, Boston, Chicago and Montreal in 2019; in Dubai in 2020, London-Waterloo in 2021 and Prague in 2022 – all featuring the cities’ best and most celebrated chefs, restaurateurs, drinks and cultural experiences.


In June 2016, Time Out Group was listed on London's AIM stock exchange, raising investment to position the company for the next stage of its growth and development. It’s an exciting time as we’re transforming this iconic brand into a global media and entertainment brand and continue to shape the future of the city experience for both locals and visitors.


Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Tokyo and Sydney and beyond. It’s our integrity, passion, curiosity, creativity and openness that make us successful and a unique team.

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