Marketing & Event Manager

Marketing & Event Manager

Location: Boston, MA

Reporting to: General Manager

Internal: Time Out Market


Role Overview

We love what we do – and it shows! Time Out Market is the division of Time Out that brings our food and cultural experiences to life for our guests, readers and clients.

 

The Marketing & Event Manager will be responsible for managing the Time Out Market consumer experience, both in the daily operations of the Market and by planning one-off live events. The Marketing & Event Manager will work closely with teams across the globe to ensure the Market is in alignment with brand goals, editorial content, and event execution.

 

Event Responsibilities

  • Create event proposals, covering timelines, production costs, potential vendors, staffing needs, and budget parameters.

  • Create and manage monthly entertainment and event budgets that drive revenue and ensure maximum guest and property benefits.

  • Manage Time Out Market Boston event schedule.

  • Manage daily, weekly, and monthly entertainment as defined and developed with property GM and Time Out Digital editors

  • Manage day-of responsibilities for Time Out Market Boston events, including logistics, collateral production, layout/flow, contact lists, and other materials as needed.

  • Accommodate and anticipate guest needs

  • Hire, train, and supervise event personnel, delegating responsibilities as needed to ensure event success.

  • Operate with an open-door policy, listen to and understand requests of the team and our guests, respond with appropriate actions, and provide accurate information.

  • Create partnerships with local business to conduct events that positively impact the TOM presence in the local community and drive local guest visitation.

  • Manage wrap-up event needs, including analyzing event performance, surveying customers on their experience, and ensuring all invoices are submitted for payment.

  • Evaluate annual local events and determine Time Out Market’s participation and cost benefits.

 

Marketing Responsibilities

  • Research, develop, and implement the Boston marketing plan and strategy, ensuring it is in full alignment with the mission and vision of Time Out Group.

  • Liaise with Time Out Digital teams to execute Marketing strategies, including Ad Operations, Creative Solutions, Marketing, Live Events, and Sales.

  • Manage the annual marketing budget, implementing cost-effective tactics as needed.

  • Provide an unparalleled customer experience by creating effective and appealing signage, bringing seasonal campaigns to life, promoting Time Out Market Boston events through print and digital/social channels, and ensure active social media presence.

  • Create tools such as media kits, decks, event marketing, and presentations to effectively communicate our brand and product to vendors as needed.

  • Assist in responding to customer reviews across all channels, communicating in a professional and timely manner.

  • Evaluate and analyze marketing plan and strategy performance, assuring its competitive with industry trends.

  • Liaise and partner with various vendors to meet Market needs, including but not limited to cultural institutions and external PR agencies.

  • Participate in community events and ensure corporate social responsibility goals of the company are met.

  • Liaise with designated PR Agency to ensure all relevant opportunities are coordinated and maximized

General Requirements

  • 21+ years of age.

  • Possession of or the ability to possess all state required work cards.

  • Proof of eligibility to work in the United States.

 

Education Requirements

  • Bachelor’s Degree with one of the following concentrations: Communications, Business Administration, Event Management, or Marketing.

 

Working Knowledge Requirements

  • 1-3 years in a similar role required, preferably within the hospitality industry.

  • Proficient in Windows MS Office, Open Table, Outlook.

  • Previous experience managing budgets and event staff

  • Previous experience in event planning, sponsorship activation, and marketing management required

  • Valid Driver’s License

  • Ability to work nights/weekends as needed

 

Skills

  • Ability to work as a team, stay organized, handle various projects at one time, lead others, delegate

  • Ability to provide incentives for staff to go above and beyond the expectations of their roles

  • Ability to communicate effectively and assertively in the English language, both verbally and in writing with staff, clients, and the public

  • Ability to speak to guests fluently regarding the food, beverage, and overall concept

  • Ability to demonstrate and impose upon service staff the ability to service guests with utmost of care, service and excellence, utilizing the highest standards of service techniques

  • Ability to follow-up and make accurate decisions

  • Strong problem-solving skills

  • Ability to maintain a high level of confidentiality

  • Ability to write reports, business correspondence and procedure manuals

  • Ability to demonstrate a positive attitude always

  • Ability to keep an open and objective view

  • Ability to listen empathetically and be respectful always

  • Ability to maintain composure and stay focused

 

Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

  • Must present and maintain a professional image to further the overall theme of the venue

  • Must have good positive energy throughout the day

  • Must be able to read the computer monitors

  • Must be able to print legibly for employees, management, and guests to read

  • Must be observant and quick to respond to various situations

  • Must be able to move quickly through work and set the pace in the office and/or venue

  • Must be able to sit and/or stand for extended periods of time

  • Must be dexterous and able to participate in all service aspects.

  • Must be able to twist, tow (push or pull), reach, bend, climb and carry as necessary

  • Must be able to push and lift up to 25 lbs

  • Ability to use hands to handle, or feel objects, tools or controls

  • Ability to reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl

  • Ability to talk, hear, taste, and smell

Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus

Work Environment and Schedule
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

  • Small to Medium office environment

  • Personal desk space

  • Restaurant environment

  • 5-25% Local Travel

 

Culture Fit:

At Time Out Group we believe in diversity and equal opportunity for all people. We do not discriminate against external or internal candidates on the basis of age; disability; gender reassignment; race; religion or belief; sex; sexual orientation; marriage and civil partnership; and pregnancy and maternity. We believe that diversity develops creativity and enables personal and professional growth where we all learn from each other. We believe in an open culture where ideas are shared candidly and where there is no fear of failure, but rather an understanding that we must experiment and have the freedom to succeed. We believe that everyone has the right to express themselves as they are as this enriches us all. We believe in an open world and the pursuit of happiness, after all, we are in the happiness business.



Company Overview – Time Out Market

Time Out Group comprises two business divisions. Time Out Digital and Time Out Market. In 2014, Time Out Market Lisbon opened in Lisbon – a food and cultural market bringing the best of the city together under one roof: its best restaurants, bars and cultural experiences based on editorial curation. In 2017, Time Out Market Lisbon saw 3.6 million visitors. Now Time Out Group is rolling the format out to other cities as part of its growth strategy. Time Out Market Miami is set to open in 2018, Boston and Chicago in 2019 and the Group is scoping locations around the globe.

About Time Out Group plc

Time Out is the leading global media and entertainment business that inspires and enables people to make the most of a city. It all started in 1968 in London, today Time Out is present in 108 cities in 39 countries, reaching a global monthly audience of 217 million.

 

Everything we do helps people discover, book and share what the world’s cities have to offer. From our powerful content and top-quality curation to the products and selected offers that can be booked directly with us, the solutions for partners to connect with our audience, or the imagination of our Live Events – we are global and no one knows the city like us. Our global reach includes a massive online presence, mobile applications, city magazines, guides and more. Now Time Out Market is taking that to the next level, bringing the best of a city together under one roof in Lisbon, and in other cities around the world soon.

In June 2016, Time Out Group was listed on London's AIM stock exchange, raising investment to position the company for the next stage of its growth and development. It is an exciting time as we’re transforming this iconic brand into a digital, transactional business and continue to shape the future of the city experience for both locals and visitors.

 

Time Out is a dynamic, pioneering brand and so is our team. We want to work with the best and brightest talent because we work for the world’s greatest cities, the people enjoying them and the businesses in them. As a truly global team we get to collaborate with colleagues from New York to Paris, Tokyo and Sydney and beyond. Our integrity, passion, curiosity, creativity and openness make us successful and a unique team.